PRAGUE-EU-POLITICS-PIRATE-PARTIES

Very simple answer: the attraction of simplicity. “Reduce to the max” could be the code-word for all the three examples. The memorability lies in the absolute purposefulness of delivery.

The equation of effective communication (= communication that attracts attention) goes like this:

SIMPLICITY + PURPOSEFULNESS = ATTRACTION & MEMORABILITY

The mentioned examples could not be more diverse – and still, they follow the same script. (Note: the mentioned examples serve as methodological examples only – not as ideological examples. They show the power of simplicity, hoping that this power will be used by the people who want to drive positive change – and who have solutions beyond their simple messages).

Here is no time and space to go into detailed analysis, but just a few thoughts to explain what I mean:

Example Pirates Party: they are gaining votes everywhere with just one core-message: FREEDOM. There are no solutions regarding how that freedom should be financed. The program is free from absolutely everything which destracts from the core-message. The message itself and the “barrier-free” way it is delivered is enough to attract all those who are sick of the inaccessibility of the ruling political and economical systems.

Example James Bond in “Quantum of Solace”: more than in any earlier James Bond the whole story is presented along very clear “codes” (action is just action – not interrupted by discussion and similar, when people are speaking they are set in a clean environment not distracting from the interaction, Good and Bad are characterized by distinctive colour schemes,…) in order to reinforce the character of the hero. The hero himself acts in a very clean environment – lots of white, cold colouring – his clothes are black and white always, his statements reduced to the absolute necessary, his mimics quite motionless - there is absolutely nothing superfluous in his words nor in his actions. Everything has a purpose and everybody interacting with him feels that there is no other path to follow than his.

Example “Somebody That I Used to Know” by Walk off the Earth: a video which has been watched more than 90 million times. Watch it yourself and try to forget it…

Learn to use the POWER OF SIMPLICITY in my workshops: check out the EVENT CALENDAR.

2011 has been a year of global revolutions and it is quite possible that you have thought about your own little revolution, in your own world – be it in private or professional or all together, in any case you might have thought: THIS HAS TO CHANGE.

Well, if you have thought that, you can be sure that you are not alone. There are thousands of people like you, who want to make the NEXT STEP and create a new reality for themselves.

This is no seminar of wishful thinking. It will not tear away whatever blockades you have piled up. You still have to do that for yourself. But it can show you some new ways, maybe, if you want to see them, to lead your own revolution.

Leading Questions:

• Who am I?
• Where do I want to go to?
• How will I successfully make my voice heard?

DETAILS & REGISTRATION: click HERE

Charisma is Pure Presence

CHARISMA & PRESENCE: AUTHENTICALLY ME

We will spend five evenings dedicated to “consciously letting lose of control” and enhancing the power of our presence. “Presence” is the inner force of everybody we would define “charismatic”. Charisma is not a matter of WORDS – it is a matter of BEING.

“Competently living the present moment” – this is what we will try to achieve.

The evenings can be attended individually or booked as one entire course.

Organisational information:

• GOAL: strengthening the power of your presence as a vital preparation for “charismatic presentations”
• METHODS: exercises based on the teachings in acting class (see more in the Blog Archive “Karin Koller: The Art of Acting”)
• TRAINER: Karin Koller, theater director & teacher in an acting school (read here her CV: Vita Karin Koller), supported by Martina Gleissenebner
• DATES & TIME: Mondays, 6:30 pm – 8pm, 23/01, 30/01, 13/02, 20/02, 27/02
• INVESTMENT: €25,-/ evening or €110,-/ course (all 5 evenings)
• LANGUAGES: German with translation into EN, IT, FR
• LOCATION: Vienna
• REGISTRATION: via email to office@branding-tc.com