PRAGUE-EU-POLITICS-PIRATE-PARTIES

Very simple answer: the attraction of simplicity. “Reduce to the max” could be the code-word for all the three examples. The memorability lies in the absolute purposefulness of delivery.

The equation of effective communication (= communication that attracts attention) goes like this:

SIMPLICITY + PURPOSEFULNESS = ATTRACTION & MEMORABILITY

The mentioned examples could not be more diverse – and still, they follow the same script. (Note: the mentioned examples serve as methodological examples only – not as ideological examples. They show the power of simplicity, hoping that this power will be used by the people who want to drive positive change – and who have solutions beyond their simple messages).

Here is no time and space to go into detailed analysis, but just a few thoughts to explain what I mean:

Example Pirates Party: they are gaining votes everywhere with just one core-message: FREEDOM. There are no solutions regarding how that freedom should be financed. The program is free from absolutely everything which destracts from the core-message. The message itself and the “barrier-free” way it is delivered is enough to attract all those who are sick of the inaccessibility of the ruling political and economical systems.

Example James Bond in “Quantum of Solace”: more than in any earlier James Bond the whole story is presented along very clear “codes” (action is just action – not interrupted by discussion and similar, when people are speaking they are set in a clean environment not distracting from the interaction, Good and Bad are characterized by distinctive colour schemes,…) in order to reinforce the character of the hero. The hero himself acts in a very clean environment – lots of white, cold colouring – his clothes are black and white always, his statements reduced to the absolute necessary, his mimics quite motionless - there is absolutely nothing superfluous in his words nor in his actions. Everything has a purpose and everybody interacting with him feels that there is no other path to follow than his.

Example “Somebody That I Used to Know” by Walk off the Earth: a video which has been watched more than 90 million times. Watch it yourself and try to forget it…

Learn to use the POWER OF SIMPLICITY in my workshops: check out the EVENT CALENDAR.

It’s directly connected with this weeks’ Monday blog on how to become a change-leader. Whether you want to drive change in your business or community or whether you “just” want to set yourself apart in your business world – it’s all about knowing what makes you unique and outstanding. 

Jody presents her selection of 5 ways to discover your strongest qualities and how to put them to work in business and life.

To start reading, click here: Fast Company Magazine: 5 Ways to Discover Your Unique Strengths

Beatrice Achaleke at the evening reception of EDIC 2012

Hardly ever I’ve had so much fun at a business conference. So THAT must be “Diversity” – when life is showing itself in its’ fullest range of colours in the business world. You get a feeling of that “something more” that you could reach, of those new ideas and solutions you could develop, just because you finally see and feel that there are no limits to lifes’ possibilities. The only thing you need to do is to OPEN UP in order to SEE.

The EUROPEAN DIVERSITY & BUSINESS CONGRESS, organized by our charismatic top-speaker BEATRICE ACHALEKE, is running its’ second day and I am encouraging all of you to follow the twitter feeds on: https://twitter.com/#!/EDIC2012.

In Austria “DIVERSITY” is still treated like an additional “nice to have”. Few companies recognise that the more they embrace diversity as a mind set and make it a living value of their coporate culture the more they will be able to reach out to customers in a more and more divers world. And this is not only true for multinational companies – which have learned to live at least ethnic diversity since a long time just because of their international structure – but for companies belonging to the so-called “Mittelstand”:

Recent interviews with Beatrice Achaleke on that topic (unfortuntaly only in German):

• TV: ZiB 24 - LIVE Interview with Beatrice Achaleke
• WIENER ZEITUNG (print): “The more divers the more productive”
• die wirtschaft (print): “Diversity is something you can learn”

STAY TUNED FOR MORE TO FOLLOW. This is only the start!

Presenting for Change

This was a really good week – I have been given a lot and so I’d like to give back and offer to all subscribers of this blog my 22 pages eBook for free. It is an abstract of the most important things to remember when preparing for a presentation. It does not substitute further reading and most of all: lots of practical training, but it contains many usefull exercises and checklists for presenting with impact.

Always do remember:

Presenting to an audience is not just an act of conveying information – it is an act of getting somebody engaged in a topic and helping people to make decisions on a more substantial basis of knowledge. This means: PRESENTATION SKILLS – in connection with the ability to use presentation techniques – is one of the most important factors in creating a successful career path and on of the crucial leadership skills.

Subscribers will find their eBook in their mailboxes. For all readers who are interested in effective communication but are no subscribers yet, here a preview:

Content:

1. Why Presentation Matters
2. Preparation: What’s the message?
3. The Tools of Communication:
1. Power Message: improving your targeting skills
2. Power Voice: improving your vocal quality
3. Power Image: improving your non-verbal skills
4. Different Kinds of Presentations
5. Using Power Point et.al.
6. 10 Steps to Success
7. Checklists

Only yesterday I got another example for the fact that very good speakers often lack impact just because of their low voice quality. This is why I’d like to share a part of Chapter 3. B: Power Voice:

PITCH: Pitch refers to how low or high your voice sounds and is determined by how fast or slowly your vocal folds vibrate. The more tension you put on your vocal folds, the faster they vibrate and the higher the pitch becomes. This explains why your pitch tends to rise whenever you get exited. When you are relaxed, your pitch will become somewhat lower due to less tension on the vocal folds and throat muscles.

Stereotypes or prejudices often exist regarding pitch, and these tend to influence how other people perceive you.

Exercise: Relaxation techniques for your vocal folds and throat muscles:

• Lie down on your back.
• Lay your hands on your belly and close your eyes.
• Inhale and exhale now 15 – 20 times deeply – deep means your belly goes up and down.
• Press, while exhaling, all air out of your body.
• This leads to abdominal breathing.
• If you use relaxing music with this exercise, you can increase the effect of abdominal breathing.

Go on reading in the PRESENTING FOR CHANGE – eBook! Subscribe today!

Tools & Concepts

For all who are like me using at least part of their weekends for studying and learning new things, here comes the new FRIDAY-issue of the Business Church Blog, dedicated to interesting stuff from the world of EFFECTIVE COMMUNICATION FOR LEADERS.

Today I’d like to present you with a set of rules provided by Dr. Frank Luntz, “language architect and public opinion guru”, in his 2007 book “Words That Work: It’s Not What You say, It’s What People Hear”:

TEN RULES FOR SUCCESSFUL COMMUNICATION

Rule 1: Simplicity – Use Small Words

The most effective language clarifies rather than obscures. It makes ideas clear rather than clouding them. The more simply and plainly an idea is presented, the more understandable it is – and therefore the more credible it will be.

Rule 2: Brevity – Use Short Sentences

“I didn’t have time to write a short letter, so I wrote a long instead.” (Mark Twain). Yes, preparation for being clear and concise instead of being long and confusing takes time.

But for the sake of your speaking success: Be as brief as possible. Never use four words when three will do.

Rule 3: Credibility Is As Important As Philosophy

As Lincoln said, you cant fool all of the people all of the time. If your words lack sincerity, if they contradict accepted facts, circumstances, or perceptions, they will lack impact. – The words you use become you – and you become the words you use.

In a simple sentence: Say what you mean and mean what you say.

Rule 4: Consistency Matters

Repetition. Repetition. Repetition. Good language is like the Energizer Bunny. It keeps going… and going… and going.

Rule 5: Novelty – Offer Something New

The combination of surprise and intrigue – based on a sound personal (or corporate) identity creates a compelling message.

Rule 6: Sound and Texture Matter

Words and phrases have a rhythm in themselves. In order to enhance the sound of a sentence it is sometimes necessary to go against grammar or change words – like in McD’s slogan “I’m lovin’ it”, it’s so easy to pronounce, it’s basically melting in your mouth. Or think of the rhythmic master piece “I Have a Dream”: It’s like a piece of music – and if you can make your speech sound like good music, you’ve got the perfect speech.

Rule 7: Speak Aspirationally

People don’t want to hear about topics they don’t care about. In his book “The Political Brain”, Drew Westen pointed out very profoundly that people make decisions based on emotions – and that means that you have to touch their deepest fears, dreams and hopes if you want to reach out for their “Yes” (be it a “Yes” to your political plans, corporate strategies or just your new product – it doesn’t matter: you always want to get a YES in the end)

Rule 8: Visualize

Images are strong because they directly connect to our emotions. And as we have heard before, emotions are the basic elements of decision, not rational arguments. Also refer to an earlier post: “The Art of Story-Telling: Let them see the field” (http://www.international-business-speakers.com/business-church-blog/the-art-of-story-telling-let-them-see-the-field/).

Rule 9: Ask a Qustion

You maybe know that quote “Who asks leads”. Why? Because questions drive thoughts.

Rule 10: Provide Context and Explain Relevance

This rule referrs to another earlier post on Jacques Derrida, the master of deconstructivism and his paradigma (http://www.international-business-speakers.com/business-church-blog/what-have-the-artist-and-philosopher-jacques-derrida-in-common-a-learning-recommendation/) : nothing exists outside of context.

You have to create the “frame” first in order to make your words become relevant to your audience.

For further reading go to the source: WORDS THAT WORK – It’s Not What You Say, It’s What People Hear”, Dr. Frank Luntz, 2007 ( Link to Amazon: http://www.amazon.com/Words-That-Work-What-People/dp/1401302599/ref=sr_1_1?ie=UTF8&qid=1329476166&sr=8-1)

For further learning attend the seminar: CHARISMATIC LEADERSHIP. Details & Registration: http://www.international-business-speakers.com/en/events/16 

The Art of Acting

“Die Sinnlichkeit der Wahrnehmung lebt vom genauen Hinschauen.” Wenn Sie Menschen begeistern wollen, motivieren wollen, dann muss es Ihnen gelingen, sie das sehen zu lassen, was Sie selbst sehen.

Dazu ist es zunächst notwendig, dass Sie selbst ein klares Bild vor Augen haben. Das klare Bild wird Ihren Worten Energie verleihen, wird Sie die Worte finden lassen, die wirklich erreichen, die den eigentlichen Sinn treffen, und keine abstrakten Begriffe die nur Ihre Intelligenz unter Beweis stellen.

Ich arbeite mit einer Übung, die diese beiden Aspekte - Vorstellungskraft und deren Kommunikation – trainiert. Die Anregung für diese Übung kommt von Stella Adler, („Stella Adler ist die Königin der Schauspielausbildung“ THE NEW YORK TIMES ). Im Laufe meiner Unterrichtspraxis habe ich diese Übung ausgebaut, weil ich entdecken konnte, wie ergiebig diese Quelle ist.

Die Aufgabenstellung:

Ich nenne verschiedene Räume unter denen die Teilnehmer wählen können, und fordere sie auf, das Publikum auf einen Rundgang mitzunehmen. Sie können zum Beispiel wählen zwischen:

1. Frisiersalon Brigitte
2. Ein Souvenirladen in Bad Tölz
3. Ein Fischimbiss in Schanghai

Die Schülerin A hat sich für den Souvenirladen in Bad Tölz entschieden. Sie beginnt mit den Worten: „Ich stehe also in diesem Laden. Er ist total vollgestopft mit allen möglichen Sachen“ . Spielleiterin: „Schau genauer hin, was siehst du genau vor dir?“ A: „So einen Korb mit kleinen Holzbrettern, die man sich an die Wand hängen kann.“ Spielleiterin: „Nimm eines heraus. Was siehst du?“ A: „Da sind so Sprüche drauf“ Spielleiterin: „Lies vor“. A: „Lebst gsund stirbst, lebst ned gsund stirbst a!“ (Gelächter beim Publikum – auf einmal blitzte eine Vorstellung , ein Bild von dem Geschäft auf).

Immer wieder während der Übung stößt man auf die gleichen Phänomene: B: „…da steht ein rechteckiger Tisch.“ Spielleiterin: „Das ist eine neutrale Bestandsaufnahme. Du musst genauer hinsehen. Woraus ist der Tisch gemacht. Was ist das besondere an diesem Tisch?“ A: „Es ist so ein Tisch zum Zusammenklappen, wie man ihn im Garten verwendet.“ Spielleiterin: „Wie sieht die Tischplatte aus?“ B: „Da ist ein Plastiktischtuch drauf mit Weintrauben und Schnörkel drauf.“ Spielleiterin: „Geh näher hin.“ B (tastet das imaginierte Tischtuch ab): „Das ist unter der Tischplatte mit Reißnägeln festgemacht.“

Bei der Übung entdeckt man, dass man konkret werden muss, um Bilder entstehen zu lassen, um physische Wirklichkeit zu schaffen. Die Sinnlichkeit der Wahrnehmung lebt vom genauen Hinschauen, von der persönlichen Auswahl und Entscheidung, dass man eben diesen Tisch sieht – und nicht irgendeinen. Sobald es zu allgemein wird, bleibt es uninteressant. Es begeistert weder den Erzähler noch das Publikum.

Mit der Zeit gelingt es dann immer besser ein Bild zu schaffen, und die anderen dieses Bild sehen zu lassen. Durch diese Übung bekommt man ein Gefühl dafür, welche Bilder meinen Worten Energie verleihen. Sehr schnell spürt man selbst, ob es „zündet“ , oder ob ich nur vor mich hin rede,ob ich mich mitteilen kann, oder ob das Publikum „draußen“ bleibt.

Überprüfen Sie anhand dieses Beispiels, wie “sinnlich” Ihre Kommunikation ist! Trainieren Sie Ihr Vorstellungsvermögen und bekommen Sie ein Gefühl dafür, wie Sie andere an Ihrer Vorstellung teilhaben lassen – dem Wesen von Kommunikation.

Frei reden zu lernen ist auch ein machtvolles Instrument, um sich selbst zu entwickeln.

(This time the post is a special service to our German speaking readers as it concerns German material).

In dieser Ausgabe des Business Church Blogs stelle ich Ihnen einen Artikel der aktuellen Ausgabe des Magazins managerSeminare zum freien Download zur Verfügung, um Sie wieder einen Schritt weit auf Ihrem Weg zum mitreissenden Vortragenden/ zur charismatischen Rednerin zu begleiten. Hans-Uwe L. Köhler bringt die Dinge wirklich auf den Punkt, um die es beim “Perfekten Reden” geht – nicht um die Perfektion nämlich, an die Sie vielleicht zunächst denken.

Lesen Sie hier ein paar Merksätze daraus, bevor Sie zum Download gehen:

MERKMALE DER PERFEKTEN REDE

Damit eine Rede den höchsten Ansprüchen genügt, sollten die folgenden Voraussetzungen erfüllt sein:

• Die Rede wird frei gehalten. Kein Manuskript, allenfalls kleine Stichwortzettel sind erlaubt. Das Rednerpult, sofern vorhanden, wird gemieden
• Der Inhalt ist dem Redner in Fleisch und Blut übergegangen
• Es gibt keinen Zahlensalat und keine Faktentürme
• Durch die Rede wachsen der Redner und die Zuhörer. Es muss immer ein MEHR übrig bleiben, sonst war alles nur plakativer Unsinn.
• Die Aussagen und Absichten sind klar.
• Die Worte und der Ausdruck klingen angenehm und lassen den Alltag vergessen.
• Auf Tricks und negative Manipulation wird verzichtet.
• Die Rede lässt die Persönlichkeit des Redners zur Wirkung kommen.
• Die Rede begeistert. Sie motiviert die Zuhörer genau dazu, wozu der Redner motivieren wollte.

Lesen Sie den ganzen Artikel hier: Die Perfekte Rede_managerSeminare_Januar 2012

SEMINAR-HINWEIS: Charismatische Führung/ Charismatische Kommunikation, 1. – 2. März 2012, Wien

Details und Anmeldung: CHARISMATISCHE FÜHRUNG

(Sorry, this Post is available only in German as the connected material is German only)

Kennen Sie das? Sie werden von anderen als unsicher wahrgenommen, obwohl das nicht Ihre Absicht ist. Oder umgekehrt: man empfindet Sie als arrogant, obwohl Sie daran interessiert sind, bei Ihren Zuhörern mit Sympathie zu punkten.

Gefühle lassen sich oft nicht verstecken. So spiegeln sich Wut, Ärger oder Freude in den Gesichtszügen wider, auch wenn die Sprechenden unter Umständen einen anderen Eindruck suggerieren möchten. Schon Kinder, die älter als ein Jahr alt sind, lernen sich zu verstellen. Spätestens ab ihrem dritten Geburtstag sind Kinder sehr wohl in der Lage, falsche Tatsachen überzeugend vorzuspielen. Dr. Maria von Salisch, Lektorin an der Freien Universität in Berlin hat eine sehr interessanten Beitrag zu diesem Thema geschrieben, der der Frage nachgeht, wann und wie Kinder Darbietungsregeln lernen, wann sie sie praktizieren und wann sie darüber im Gespräch Auskunft geben können. (Lesen Sie ihn hier: DER GESICHTSAUSDRUCK IST DIE BOTSCHAFT)

Ich möchte damit unterstreichen, wie tief die non-verbalen Muster sitzen und wie wesentlich es daher ist, sich mit dieser Seite der Kommunikation zu beschäftigen, wenn es darum geht, WIRKSAM ZU KOMMUNIZIEREN – und das zu vermitteln, was Sie WIRKLICH vermitteln wollen. Hier kommt das Kapitel „Status“ ins Spiel, über das ich am 20.Okt. in diesem Blog geschrieben habe; denn mit jedem Tonfall, jeder Bewegung vermittle ich Status, bringe ich zum Ausdruck, ob ich mich meinem Gegenüber überlegen fühle ( das ist oft minimal, aber doch bemerkbar ) oder unterlegen.

Die „neutrale“ Kommunikation gibt es nicht. Es gibt aber die „geschmeidige“ Status-Kommunikation. Also die Fähigkeit, meinen Status den Gegebenheiten anzupassen. Und das kann man trainieren.

Wie ich Status vermittle und, dass ich auf jeden Fall Status vermittle. Das tue ich nämlich über meinen Körper und meist ohne bewusster Entscheidung – also durch Stimme, Tonfall, Atmung, Blicke, Kopfhaltung…

Was Sie also sehr wohl erreichen können, ist, ein Bewusstsein über Ihre Körpersprache zu gewinnen. Danach beurteilen Sie, ob Sie etwas ändern wollen. Falls Sie etwas kommunizierten, was von Ihnen so gar nicht beabsichtigt war, können Sie das jetzt ändern. Sie können aber durch dieses gesteigerte Bewusstsein auch einfach Ihre Körperkommunikation mehr genießen und sich mit ihr noch sicherer fühlen.

Wenn ich in meinen Seminaren Übungen zur nonverbalen Kommunikation anleite, können Sie sich sicher sein, dass ihrem Körper und Ihrer Persönlichkeit keine Standardlösungen vorgegaukelt werden, das liegt nicht in meinem Interesse. Sie sollen aber erfahren ( am eigenen Leib ), wie Ihr Körper kommuniziert und Sie werden auch ausprobieren können, wie sich Veränderungen anfühlen.

Hinweis auf den Workshop CHARISMA & PRÄSENZ: AUTHENTISCH “ICH”.

• Start: Montag, 23.1.2012, 18:30 – 20:00
• 5 x Abende
• Details & Anmeldung im EVENT CALENDAR: Seminars & Workshops

Suffering for Hope

I have kept asking myself why it is that so many people around the world are rising in war and war-like movements to change their countries’ governments and policis and are willingly suffering for their causes. Yes, of course, we know the obvious reasons – but: Why now? Why so many? Why of all social classes?

And most of these movements seem leader-less. So the questions from a leadership and communications- perspective for me are:

1. What can we learn from that for leadership?
2. Where is the connection to leadership communication? Is there any link between this massive rise of the people and the change-leaders of the past?

This morning, a quote by Angela Dorothea Merkel (just to name in full once in a while) has brought my thoughts one step further: “Everywhere we encounter thinking that has no tomorrow”. 

It became suddenly clear that all leaders, that have changed the face of world, have THOUGHT BEYOND TODAY. They gave an answer to the question: “What was IF…?” that would completely change the “tomorrow” of their times.

And these leaders lack today. In none of the countries which are currently in a state of revolution we see leaders that lead people through sufferance with a strong, defined vision of a better tomorrow.

But nevertheless, there IS a connection between the change-leaders of the past and the revolutionary movements of the present: in both situations the people not only accept but willingly drive themselves into suffering in order to break through to another level of existence.  Sufferance and joy are only two sides of the same medal. Everybody is willing to suffer if it is “worth” it – and if it ADDS MEANING to ones own condition. Everybody wants to live a meaningful life.

So in order to willingly undergo a period of (even more) suffering people need to get the promise of joy. They need: 

1. HOPE ( = the PROMISE of something better) and
2. a ROLE-MODEL to show them that it is possible (= the STIMULATOR) - and even the non-leader-driven revolutionary movements have their role-models, even if they lack the “big” leader (that they are in any case still looking for)

When we break this principle down to our topic of effective communication, is becomes quite clear and evidence proves: CHANGE-LEADERS (good or bad, wise or not) in history have always applied this principle of the human nature in their speeches:

1. tell people frankly that they will suffer (= sufferance)
2. tell them what they will gain by suffering (= joy)
3. show them that they are the biggest sufferer of all (= role-model)

If you are about to drive change in your organisation, ask yourself:

1. What kind of sufferance people will need to go through?
2. What will be their gain?
3. And how can you show them that you are willing to suffer for that cause?

The following examples are only a few and of all kinds of leaders to prove this principle:

The  “Yes, we can” - speech of Barack Obama in which he painted the sky dark-black of the hardship that the American people will need to suffer if they want to push through to the change he proposed, is quite well-known and  I will not quote it here once again.

Read here a few other quotes instead and try to find out who said these words and under which circumstances. At the end you’ll find the correct answers.

“I have nothing to offer but blood, toil, tears, and sweat…. We have before us many, many months of struggle and suffering… You ask, what is our aim? I can answer in one word. Its is victory.“ (1)

“Now, I want to say to you who think women cannot succeed, we have brought the government of England to this position, that it has to face this alternative: either women are to be killed or women are to have the vote…. Human life for us is sacred, but we say if any life is to be sacrificed it shall be ours; … If we win it, this hardest of all fights, then, to be sure, in the future it is going to be made easier for women all over the world to win their fight when their time comes.” (2)

“Their struggle is a truly national one. It is a struggle of the African people, inspired by their own suffering and their own experience. It is a struggle for the right to live… I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal which I hope to live for and to achieve. But if needs be, it is an ideal for which I am prepared to die.” (3)

“My whole life has been nothing but one long struggle for my people, for its restoration, and for Germany. There was only one watchword for that struggle: faith in this people. One word  have never learned: that is, surrender…. Just as I myself am ready at any time to stake my life – anyone can take it for my people and for Germany – so I ask the same of all others.” (4)

“Their only question is: “Has Britain the courage and resolve to sustain the discipline for long enough to break through to success?” … Yes, Mr Chairman, we have, and we shall. This government are determined to stay with the policy and see it through to its conclusion. That is what marks this administration as one of the truly radical ministries of postwar Britain.” (5)

(1) Winston Churchill, House f Commons, London, 13 May 1940 * (2) Emmeline Pankhurst, “Freedon or death”, 13 November 1913, in the US * (3) Nelson Mandela, Speech in his own defence, 20 April 1964 * (4) Adolf Hitler, Speech at the Reichstag, Berlin, 1 September 1939 * (5) Margaret Thatcher, at the Conservative Party Conference, Brighton, 10 October 1980

This is absolutely “reasonable” in the truest sense of the word, but (un-?)fortunately emotion-void action is not the dominant way of expression of the “conditio humana” and frustration-induced messages are not the ones to inspire people to give their best and fight for a common goal.

The truth is: IF somebody would be stepping up with a strong message of how to change all this mess into a real opportunity – people would follow him or her.

Look at examples of the past and the presence: be it Moses or Jesus Christ, Martin Luther King, Ghandi, be it also Hitler, Bertha von Suttner, Aung San Suu Kyi,… The list is long and the real essence of all these people was their DEEP EMOTIONAL ANCHORAGE IN THEIR BELIEVES. This – and only this – anchor instilled the power to move the people. This deep emotional connection to their own values and believes made them become the charismatic leaders of their times who changed the face of the world in which they lived – to a larger or smaller extent, sometimes afterwards this world was not what it was before.

There has been written a lot on Charisma – and I have developed the “Charisma-Concept” already in 1996 – but what is really important to know are three things:

1. Charisma as such is an absolutely “neutral” power – it is the individual who makes it become positive or negative
2. “living” Charisma (in difference to “communicative” = “instant” Charisma) is anchored in values and believes which are fundamental to a person 
3. This deep anchorage in oneself provides the “power of presence” which makes the person become irresistible like a magnet – all “objects” of weaker strength are drawn towards it

And in the last point lies the trouble: people of strong convictions can draw others towards them, not by the logic of their arguments but just by the power of their presence. And the bigger the crowd of followers becomes, the less value have rational arguments. The crowd energizes itself by mental, rhythmical and physical synchronisation and sometimes even the leader loses control. One of the best examples is the movie “The Wave” – and the “wave” itself is a symbol of the synchronisation of a big mass.

It is therefore an exclusive matter of the original believes whether a charismatic leader will introduce change for the better or the worse. But one thing is clear: he/she will ALWAYS change his/her world. 

WHAT WOULD YOU DO WITH YOUR CHARISMA IN THIS WORLD?