Anne Lise Kjaer
Business Speaker
Motto
'The future is not some place we go, but one we create'
Biography
Anne Lise Kjaer's career began in Denmark, where she founded kjaer global in 1988. Initially specialised in forecasting for the design industries Kjaer worked in Hamburg and Paris before choosing London as her global base in 1992. The company focus had already broadened to strategic corporate futures and she began working with leading brands. Today kjaer global's client base numbers over 200 international corporations. Despite her global vision, Kjaer retains strong links with her home country, where she is regarded as a leading commentator. She is a Copenhagen Goodwill Ambassador and an MD of the Danish/UK Chamber of Commerce.
THE FUTURE
'The future is not some place we go, but one we create', Kjaer
"I think two things we'll be thinking about a lot over the next 20 years are energy and ethics. Energy, because if we're going to live a lot longer, we need to think about our capital, which includes our body capital, in terms of what we eat and how we live our lives, as well as our cultural, social, spiritual and financial capital. As for ethics, the well-informed consumer will increasingly be concerned with issues such as fair trade. We have so much; in the future, it's not going to be a question of what to choose, so much as what we want to leave behind." The Times Magazine 2003
"Kjaer's world is as fertile as Dali's, only she creates social prototypes…based on nascent trends.'" The Financial Times 2005
"We've become victimised by abundance and I would go as far as to say that food is almost the most critical thing for 2006, much more so than fashion anyway, What you eat will say a lot more about you than what you wear. You can expect people at your dinner party to judge you very harshly if you are serving things that have travelled too far or are out of season. Between 40% and 50% of western managed crops are thrown away and Britain throws away five times more than it donates to charity." The SundayTimes 2006
Kjaer pioneered the concept of Multidimensional Thinking - developing future concepts by analysing scientific research in conjunction with social, cultural, emotional and spiritual shifts in society. Her company kjaer global has unique access to an international team to capture new thinking across a range of disciplines, from anthropology and architecture to philosophy and psychology. This is combined with more creative and intuitive approaches (she also has strong links with the worlds of fine art and design) to map out emerging global trends.
With an exceptional eye for 'the next big thing' and an original and inspiring way of translating fledgling concepts into viable commercial propositions, Kjaer works with some of the world's leading brands.
In particular she facilitates a new understanding for consumer of the future, she says: 'If the challenge is to create clarity out of complexity then that means getting to know - and identify with - your customers. Only then can you understand what they will want from you.'
Expertise
CLIENT WORK
Anne Lise Kjaer specialises in managing a wide range of client briefs, from corporate presentations to customised trends research. Anne Lise Kjaer is renowned as a motivational speaker and her inspiring presentations communicate concepts in a stimulating and engaging format. Her speciality is bridging the creative and intellectual process – shaping the strategy and the core concepts that are driving businesses and brands of the future.
Recent client briefs include:
″ IKEA – Future Living
- Johnson & Johnson - Human Resources strategy 2010+
- McKinsey & Co - The Bank of the Future 2010+
- Nokia - Visual Lifestyle Tool for global consumer types
- Philips – The future of the Wellness Industry
- Sony - The Future of the Home Entertainment Industry
- TCDC Govt of Thailand - Fostering design and creativity in Thai society
- Toyota – Europe in 2015+
Case study 1: Nokia
This major global project devised narratives and innovative visuals to incorporate and translate data culled from 40,000 consumers in 16 emerging and developed markets into a navigable and inspiring visual format. As well as bringing consumers to life, the goal was to set out a 'common language' to strengthen product design, marketing, branding and client communication.
Case study 2: Toyota
A far-reaching consumer trends management project defining a range of consumer 'types' in the Europe of the future. Extensive research and scientific analysis of lifestyles, aspirations, ethical and social attitudes was set alongside a 'wishlist' of design features to be incorporated into transport and lifestyles of the future. A blueprint of future consumer mindsets the report and subsequent presentation set out a road map for innovation and market intelligence.
SPEAKING ENGAGEMENTS
Anne Lise Kjaer is an in-demand speaker at conferences and exclusive workshops, delivering 'out of the box' thinking to clients and educational establishments across Europe, Asia, the Far East and North and South America (she is equally at home speaking in English, German or her native Danish). Her experience across markets from food, fashion and furniture to electronics, automotive and retail gives her unique insights and a 'bigger picture' approach that inspires and energises audiences. An established authority in print and broadcast media, she also contributes to a range of European trends and lifestyles publications and has been featured in the Financial Times, Times Magazine and on BBC R4 and several international television programmes.
Future Trends Talks:
"How do we double our growth by 2010?"
"Future trends impact and opportunities..."
"Socio Macro trends and their impact on the industry"
"Increasing market share and staying ahead of competitors"
"Common vision: integrating regional with global objective"
New tools – Pulling down old barriers – connecting to the E-Generation
Finetuning trends – Trend Clustering: opportunity and conceptual thinking
Reaching people in meaningful ways – Talk to the heart
Emotional futures – Embracing, Adapting, Unravelling and Reconnecting
These talks are valuable for Top Management and Marketing professionals as well as design and product development teams.
For more information on Anne Lise Kjaer and booking inquiries
please get in contact by email:
office@international-business-speakers.com
or call +43 (0)1 740 40 80 20