Carlos Salum

Performance Architect, Breakthrough Catalyst, Value Designer

Motto

From zero-sum approach to the multitude of possibilities.

Biography

There are so many people selling their ability to improve the performance of teams, companies and individuals. So I needed to know exactly what Carlos Salum differentiates from the rest and asked him my one and only life- and business-leading question: "Which kind of change do you want to drive with your work?"

And his answer came very quickly and right to the point, as everything I have seen him doing since I have got to know him nearly two years ago: 

"The change that I aim to inspire with my work is helping people evolve in their thinking, from zero-sum approaches towards multiple possibilities and alternatives so they can become choice-seekers and leave a path for others to follow ." 

 

As an executive, Salum held management positions in the sports marketing and information technology industries.  As a peak performance expert, he has participated in ground-breaking research with some of the world's leading sport scientists, such as Dr. Jim Loehr, Dr. Nick Hall, Dr. Jack Groppel and Pat Etcheberry,  with whom he coached some of the world's top athletes.  He contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94) and the Argentine and Italian Davis Cup Teams, among many others.

In addition, Salum organizes Intellekia and the SIR Conferences, sponsored events featuring world-renowned creative thinking experts like Dr. Edward de Bono, Richard Saul Wurman and Dudley Lynch. He also collaborates with Promostudio, Italy, in the promotion of The Nobels Colloquia worldwide, an exclusive event featuring Nobel Laureates in Economics.  Salum is also an international tennis coach, a radio and television journalist, a produced playwright (London, Tampa, and Buenos Aires) and a documentary film producer.

The list of his clients includes: Julius Baer Bank, HSBC Private Bank, ABN AMRO Private Banking, Heritage Bank, Bausch & Lomb, BB&T, Benfield Insurance Group, Manres AG, ATKearney, KPIT Cummins, Decision Support International, The Neurological Institute, United Sleep Medicine, The New York Knicks Organization, Istituto Adriano Olivetti and The Professional Tennis Registry.

Expertise

• Performance Architecture
• Peak Performance
• Self-Leadership
• Thinking Strategies
• Empathy

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Speeches

Leadership & Motivation
Topic	Summary
Inside the Winners Circle...	...Lessons from Peak Performers in Sports: Key factors of sports achievement applied to business and self-leadership
Breakthrough: How to go Beyond Personal Best	How to "design" the process of provoking exponential results.
Performance Architecture	How to create your Peak Performance Blueprint: Focus x Energy x Breakthrough = 300% gains
Multiply: How to systematically create New Value	Breakthrough Thinking strategies that generate profitable new ideas and social change.
Empathy as a Strategic Advantage...	... for your organization. Empathy: the secret of "brand love" and sustainable profits.